AI marketing policy

AI-assisted growth, with health claims kept careful.

SomnoRoute uses AI to improve search visibility, answer-engine understanding, content structure, citation monitoring, and topic planning. Sleep and snoring content must stay human-reviewed, non-diagnostic, and safe.

Policy purpose

SomnoRoute will use AI-assisted SEO and GEO work to make the website easier to find, cite, and understand in Google, Bing, ChatGPT, Perplexity, Claude, and other answer engines.

The operating model is similar to modern AI SEO platforms: topic planning, search-intent mapping, AI-search visibility, citation monitoring, content production, and safe backlink building.

Core rule

AI may help research, draft, structure, optimise, translate, and monitor content, but every public health, sleep, snoring, or sleep apnoea claim must remain cautious, human-reviewed, and non-diagnostic.

What AI can do

Build topic maps for search and AI answer engines.
Draft page outlines, FAQs, schema, titles, descriptions, and internal-link suggestions.
Monitor whether answer engines cite SomnoRoute for target questions.
Suggest safe backlinks, directory listings, app-store copy, and partner pages.
Generate structured summaries such as llms.txt, ai-index.json, FAQs, and schema.

What AI must not do

Claim SomnoRoute diagnoses, treats, prevents, cures, or screens for sleep apnoea.
Publish medical claims without human review.
Invent clinical evidence, testimonials, app-store status, certifications, partnerships, or performance figures.
Create fake reviews, fake backlinks, fake citations, or undisclosed sponsored references.
Use private health data for marketing content.
Publish mass low-quality pages just to capture keywords.

Search and GEO pillars

SomnoRoute content should focus on product clarity, safe sleep education, platform routes, report evidence, privacy, support, and the limits of consumer sleep technology.

Required safety language

SomnoRoute helps users understand snoring patterns and sleep context. It does not diagnose sleep apnoea or replace advice from a qualified healthcare professional.

Loud persistent snoring, witnessed pauses in breathing, choking or gasping, daytime sleepiness, morning headaches, or cardiovascular risk factors should be discussed with a healthcare professional.

Operating loop

How SomnoRoute will grow safely in AI search.

Plan

Select topics from approved clusters such as snoring vs sleep apnoea, home sleep apnoea tests, report PDFs, Apple Health, Android Health Connect, and sleep tracker limits.

Publish

Create answer-first pages with visible FAQs, schema only where justified, clear internal links, and cautious medical wording.

Measure

Track Search Console impressions, Bing visibility, answer-engine citations, share of voice, unsafe summaries, and early-access conversions.

Improve

Update pages when AI answers omit SomnoRoute, cite the wrong page, or describe the app inaccurately.